Monday, June 27, 2011

TWS (Theater Website Services)

This website has a well considered color palette. Variations of blue, red, and green are weaved throughout the site with the logo, links, horizontal bars that repeat, and the information box that describes the portfolio projects displayed. A few of the print portfolio projects also seem to fall within the color palette. The logo links for LinkedIn, Skype, Twitter, & RSS Feed at the bottom of the pages also appear to belong, as if considered part of the overall design instead of just being plugged in. 

The navigation seems easy to understand. Within the portfolio sections, a slide show with arrow buttons and descriptions are included. The box that displays the project images looks similar to Preview's slideshow option on Macs - the image is set in a black box with a mirrored reflection at the bottom of the image that fades out. Difference here is that a horizon line is given in the background.

A small negative: I couldn't locate information about where the design firm is located. Many links are offered for methods of contact, but no phone number or physical address. No hint of what continent they are on. Maybe this is to appeal to international clientele? Different portfolio pieces were shown for a company based in Georgia, USA and a website for theaters in India. From my understanding, being able to easily locate information about who & where help to build a sense of trust compared to vagueness.

Two words: aesthetically pleasing

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